Isadore Sharp

Article Abstract:

Isadore Sharp, chairman and chief executive officer at the Four Seasons Hotels and Resorts, was inducted into the Marketing Hall of Legends in 2008. Four Seasons is among the first hotels to offer personal-size shampoo, a proof of Sharp's commitment towards providing personalized service. Sharp's vision for the hotel brand is discussed.

Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2008
Executive changes & profiles, Services information, Hotels & Motels, Hotels (except Casino Hotels) and Motels, Hotels and motels, Canada, Officials and employees, Services, Practice, Achievements and awards, Four Seasons Hotels and Resorts, Sharp, Isadore

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Learning to love ROMI

Article Abstract:

The details of the return on marketing investment methods employed by Hewlett-Packard Co. to boost its sales are presented.

Author: Anderson, Lynn
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
United States, Analysis, Hewlett-Packard Co., Return on investment, Rate of return, HPQ

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The rise of Lenovo

Article Abstract:

The strategies adopted by Lenovo Group Ltd., for managing its brand equity, are discussed.

Author: Dawes, Janice
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
China, Management, Company business management, Lenovo Group Ltd., Brand equity

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Subjects list: Marketing, Company marketing practices, Computer industry, Microcomputer industry
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