Judgments of brand similarity

Article Abstract:

A robust relationship exists between consumers' similarity judgement and the relative number of common and distinctive attributes utilized. Data obtained from 240 subjects revealed that a subject's familiarity with brands is greatly influenced by the relative numbers of common and distinctive attributes. On the other hand, no effect was observed with regards to serial position of the pair and the presentation format.

Consumer Behavior, Psychological aspects, Consumption (Economics)

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The effects of alternative methods of collecting similarity data for Multidimensional Scaling

Article Abstract:

A study was conducted on differences between the data collection methods sorting, paired comparisons, conditional rankings and triadic combinations. The effects of the methods on Multidimensional Scaling, particularly on respondent fatigue and boredom, completion time, missing time and the perceptual map, were analyzed using the MAXSCAL methodology.

Multidimensional scaling

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Incorporating context effects in the multidimensional scaling of 'pick any /N' choice data

Article Abstract:

A multidimensional scaling model is used for research into the choice of supermarkets in the Netherlands.

Netherlands, Supermarkets and Other Grocery (except Convenience) Stores, Grocery stores, Supermarkets, Statistical Data Included, Evaluation

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