Jumping on-or off-the fat bandwagon
Article Abstract:
The fast-food industry is jumping on the healthy eating bandwagon as health lobbyists chastise marketers for creating a generation of obese kids. According to a pan-Canadian survey conducted by Leger Marketing, one-third Canadians frequented a quick-serve restaurant at least once a week and consisted of young people aged 18-24.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Where the heck is that remote? : A marketing-leger poll on whether Canadians really do watch TV ads-despite themselves
Article Abstract:
TV ads are watched, whether people like them or not, they still watch them. Very few switch off the TV, while some resort to channel surfing, others occupy themselves in other activities.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Retirement - I don't want to hear about it
Article Abstract:
A total of 65% of Canadians over 18 are worried about adequate retirement income.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
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