Abstracts

Business, international

Search abstracts:

Knowledge of inter-customer relations as a source of value creation and commitment in financial service firm's intermediation

Article Abstract:

The study demonstrates how financial service firms can use knowledge of inter-customer relationships to add value and increase commitment in the bank-customer relationship. The relationship-level, cross-sectional hypotheses linking the knowledge of inter-customer relationships, added value, and customer commitment were tested by using LISREL (linear structural relations). The findings are presented with implications for segmentation practices and corresponding organizational structures and practices than may provide service to inter-customer relations rather than to independent customers.

Sweden, Management dynamics, Services information, Methods, Services, Company business management, Customer relationship management, Report

---

Implementing market segmentation strategies in UK personal financial services: problems and progress

Article Abstract:

Relevant and current information on customers is considered to be necessary before undertaking market segmentation. Market segmentation is likely to be adopted if a financial institution, such as banks, has clearly defined objectives. Companies that are unable to obtain significant and updated customer data tend to encounter limitations in undertaking market segmentation approaches. Such problem also results whenever there is inefficiency in a firm's distribution channels.

Financial services industry, Financial services, Marketing, Market segmentation

---

The Spatial Distribution of Credit: The Case of Spanish Savings Banks

Article Abstract:

A study on the activities of regional banks in Spain is discussed.

Spain, Analysis

Similar abstracts:

• Abstracts: From mass production to mass customization: The case of the National Industrial Bicycle Company of Japan. Reputation building and performance: An empirical analysis of the top-50 pure Internet firms
• Abstracts: Let's start marketing tuna. Kosher tuna a sign for quality - and growing sales! Mercury: no risks from canned tuna
• Abstracts: Cultural values and personal selling. 'Gone to Gowings' - an analysis of success factors in retail longevity: Gowings of Sydney
• Abstracts: Service industry clustering: a comparison of broadcasting in three city-regions. The Dynamics of Industrial Clustering in British Financial Services

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.