Labatt smiling over new blue work
Article Abstract:
The author examines Labatt Brewing Company's to change its brand image. Topics include use of a new advertising agency, television advertising, and positive response by viewers.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
Radio, TV, publisher representatives, TV Advertising, Media Representatives, Television advertising, Brand image
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
User Contributions:
Comment about this article or add new information about this topic:
Labatt brings Keith to the front
Article Abstract:
The television advertising campaign launched by Canada based Labatt Brewing Company Ltd. for promoting its Alexander Keith brand is discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Breweries, Malt beverages, Beer & Ale, Standard Beer, Beer
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
Labatt's big PROMO! score
Article Abstract:
The National Hockey League promotion by Labatt Brewing is discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
Marketing procedures, Sales Promotion, Marketing, Achievements and awards, National Hockey League, Company marketing practices, Sales promotions, Hockey teams
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Canada, Advertising, Brewing industry, Breweries, Advertising campaigns, Labatt Brewing Company Ltd.
Similar abstracts:
- Abstracts: Mating season. Late surge. Bigger dreams
- Abstracts: Catching the missed boat. Hong Leong's coup
- Abstracts: Bangkok: bailing out. Born to shop. Strong performance
- Abstracts: Patten's problem: talks with China enter a crucial phase. Patten's sidestep
- Abstracts: Labatt keeps a promise with Grip as eLa-BoysE build their client base. Kraft cereal spot is indescribable
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.