Demise of the super size

Article Abstract:

A tidal wave of concerns about obesity has resulted in fast-food companies responding to consumers' needs by reducing the size of their super sized products, in spite of reduced profits. The leading fast-food chains McDonald, Wendy's and Burger King have resorted to ethical marketing strategies by offering smaller portions at all their outlets.

Author: Moore, Karl
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Eating places, Management dynamics, Fast Food Restaurants, Limited-Service Restaurants, Health aspects, Management, Obesity, Burger King Corp., Company business management, Wendy's International Inc., WEN

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McLatte anyone?

Article Abstract:

McDonald's has started a store redesign program. According to Barry Desclouds, vice-president of McDonald's Canada, certain sections of the restaurant will be redesigned to be more boomer-friendly. The fast-food chain also plans to introduce specialty beverages in the United States by 2009.

Author: Brent, Paul
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Innovations, Remodeling and renovation, Chain restaurants, Restaurant chains, MCD

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Subjects list: Canada, Marketing, Restaurant industry, McDonald's Corp., Company marketing practices
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