COMPUTER PERCH
Article Abstract:
Newar Group of Companies of Calcutta has launched the SnapEase range of computer tables in India through a marketing collaboration with Rubbermaid of the US. The table, priced at Rs5,000, can be assembled by just sliding and snapping the parts into place. These are made of tough resinite making them scratch-proof and have in-built facilities like keyboard drawer and mouse support. The SanpEase range of tables are currently available in Calcutta, Mumbai, Chennai and Delhi. (gsh)
Publication Name: Economic Times
Subject: Business, international
ISSN: 0013-0389
Year: 1998
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TALL BOY LOOK TO BE HYUNDAI'S USP
Article Abstract:
Hyundai Motor India Ltd has said that the Tall Boy design would be the unique selling proposition (USP) for all its future car models. It has also decided to stop its celebrity campaign and instead start a fresh media campaign which highlights its products. The company says that the Tall Boy design was developed to suit the specific needs of customers. It has decided to extend the Tall Boy design to all its future car models to be introduced in India. (khr)
Publication Name: Economic Times
Subject: Business, international
ISSN: 0013-0389
Year: 1998
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