Abstracts » Business, international

MacLaren cashes in on family ties

Article Abstract:

MacLaren McCann, an advertsing agency based in Toronto, Ontario, has picked up an estimated $36.3 million in new billings from Jan to Mar 2001 largely from clients realigning their advertising accounts with is New York, NY-based parent company, McCann-Erickson Worldgroup, or the holding company that owns it, which is the Interpublic Groups of Companies Inc. In Marc 2001, MacLaren was ahnded Microsoft's $25-million account after the software company decided to consolidate its ad spending with McCann Erickson. Similarly, Coca-Cola's decision to realign its global ad business with Interpublic in late Mar 2001 saw MacLaren pick up an additional $8.3 million in billings.

United States, MacLaren McCann

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Restoring Firestone a real challenge

Article Abstract:

Toronto ad agency Griffin Bacal Volny (GBV) has won Bridgestone/Firestone Canada's C$4 million advertising account but the contract could be more of a burden than a blessing given Firestone's shattered public image. GBV is faced with the daunting task of restoring consumer confidence in Firestone in the aftermath of its highly-publicized tire recall. GBV Pres Peter Volny said there are certainly certain challenges involved in reestablishing the Firestone brand on the minds of Canadian consumers.

New orders received, Tires, Tire Manufacturing (except Retreading), Bridgestone/Firestone Canada Inc.

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Echo answers the call of the TSE

Article Abstract:

Toronto, Ontario-based Echo Advertising and Marketing has been tapped by the Toronto Stock Exchange for its marketing needs.

Securities and Commodity Exchanges, Advertising agencies, Security and commodity exchanges, Securities Exchanges, Advertising Activity, Account Activity, Stock exchanges, Toronto Stock Exchange, Echo Advertising and Marketing

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