Major markets: Durables. The French market for large kitchen appliances

Article Abstract:

The mature French home appliance industry posted modest growth from 1992 to 1996, with the cooking appliance sector showing the greatest gains in both value and volume. The cooking appliance sector showed a 6.3% growth in the monitoring period while the refrigerator/freezer sector showed a value decline of 11.2%. The French home appliance industry increased by 8% in the monitoring period, with sales amounting to 10.2 bil units by 1996 with a value of 22.3 bil francs.

France, Market share, Home appliances industry, Appliance industry

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Spanish market for small electrical appliances

Article Abstract:

The market in Spain for small electrical appliances is examined with special reference to nine main product sectors. The market is measured in terms of retail sales of small electrical appliances that include both replacement sales and new sales, that is, repurchases of the same product and first-time buyer sales.

Marketing procedures, Research Findings, Spain, Comparative analysis, Marketing research, Market research

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