Market research data integration: coming to intersections from two directions

Article Abstract:

The development of intersecting approaches to estimate the intersection between variables, during the integration of data from different sources for market research is described.

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Data integration methodologies in market research: an overview

Article Abstract:

The evaluation of the techniques used to combine information from different sources during the integration of data for market research is presented.

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Welcome to the future

Article Abstract:

Samantha Smith discusses the future trends of technological and administrative innovation in the field of market research.

Innovations, Beliefs, opinions and attitudes, Marketing consultants, Scholars, Viewpoint essay, Smith, Samantha

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