Marketing to the masses

Article Abstract:

Brenda Lee, director of Coca-Cola's Shanghai operations is looking at ways to market the company's products outside of China's larger cities. This effort is provided so as to exemplify the difficulties and potential great financial gains of marketing to rural regions of China.

Author: Simons, Craig
Publisher: Review Publishing Company Ltd. (Hong Kong)
Publication Name: Far Eastern Economic Review
Subject: Business, international
ISSN: 0014-7591
Year: 2003
Management dynamics, Management, Economic aspects, Marketing industry, Company business management, Culture conflict, Cultural conflict, Lee, Brenda (American country singer)

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Designing a new China

Article Abstract:

The architectural changes that are taking place in the cities and rural areas in order to build a new China are discussed. Architects' attempts to fuse the traditional and modern sensibilities in the design and construction of the structures are delineated.

Author: Simons, Craig
Publisher: Review Publishing Company Ltd. (Hong Kong)
Publication Name: Far Eastern Economic Review
Subject: Business, international
ISSN: 0014-7591
Year: 2003
Innovations, Beliefs, opinions and attitudes, Architects, Architecture, Chinese, Chinese architecture

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Shaking up Coke in Japan

Article Abstract:

In an effort to reverse continued losses in Japan Cocoa-Cola is changing its marketing plan. The company is also launching new products, and revamping its vending machines.

Author: Terhune, Chad, Kahn, Gabriel
Publisher: Review Publishing Company Ltd. (Hong Kong)
Publication Name: Far Eastern Economic Review
Subject: Business, international
ISSN: 0014-7591
Year: 2003
Japan, Sales, profits & dividends, Product introduction, New Products/Services, Finance, Company sales and earnings, Company earnings/profit

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Subjects list: Social aspects, United States, China, Foreign operations, Coca-Cola Co. (Atlanta, Georgia), Marketing, Soft drink industry, Company marketing practices, KO
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