Miller beer faces tough crowd
Article Abstract:
SABMiller PLC is planning to to launch the Miller beer brand in Europe in an attempt to transform the American beer into an upmarket product internationally. However, iconic American beer brands have lost popularity in the postwar European period.
Publisher: Dow Jones Publishing Co. (Europe)
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2003
Europe, SABMiller PLC
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2003
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Heineken thirsts to be No.1 in U.S
Article Abstract:
Heineken is stepping up its marketing efforts towards younger drinkers as it battles to gain market share. Heineken is attempting to catch the first-placed Grupo Modelo's Corona beer as the top US import beer.
Publisher: Dow Jones Publishing Co. (Europe)
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2003
Netherlands, Heineken N.V.
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2003
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: United States, Marketing, Brewing industry, Breweries, Company marketing practices, Beer
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