Molson deals with Web wipe-out

Article Abstract:

Molson Breweries still has to determine why its award-winning Web site went offline, causing the loss of personal data on 30,000 members of the I AM online community. The site collapsed on July 27, 1998, due to the crash of two independent servers, which contained graphics and page layouts and messages and user data, respectively. The site has been relaunched on Aug. 11, 1998, and has so far obtained responses from so-called Molsonites who are complying with the company's request for their user name, real name, e-mail address, estimated number of logins and initial joining date.

Author: Sheikh, Fawzia
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1998
Company Planning/Goals, New Electronic Marketing, Molson Breweries, Article

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Molson uses print to go broad

Article Abstract:

Molson Breweries of Canada Ltd of Toronto, Ontario, opted to place ads on daily newspapers for the broader launch of its ultralight Diamond brand. The ads appeared in the form of teasers on publications in cities where the beer brand was to be distributed and directed readers to watch for the official launch over ONtv. Afterwards, the brewery again used newspapers to formally launch Diamond.

Author: Mills, Lara
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
Molson Breweries of Canada Ltd.

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Subjects list: Canada
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