Money matters

Article Abstract:

Commission-based compensation has become a popular type of arrangement among advertisers and advertising agencies. According to a survey conducted by Ernst and Young for the Ass of Canadian Advertisers, more than two-thirds of advertisers surveyed prefered to be paid a fee-based compensation over commissions. One of the main reasons for the choice is that it is perceived to be an excellet way for the advertiser to exceed its set goals and the agency to be rewarded more than the set fee.

Sales, profits & dividends

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WPP anticipates Asian comeback

Article Abstract:

WPP Group PLC CEO Martin Sorrel believes that Asia-Pacific's marketing communication industry is slowly recovering from the financial crisis that hit the region in 1997. Anticipating the Asia-Pacific comeback and aware of its development potential, Sorrel plans to move at least one-third of the advertising agency's operations in the region. Sorrell is confident that WPP Groups's profits will significantly improve if it strengthens and deepens its offers in the area.

Asia, Public affairs, WPP Group PLC

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4As to set spec creative guidelines

Article Abstract:

The American Association of Advertising Agencies, a New York-based ad industry association in the US, is creating a set of guidelines that would define speculative creative work. A survey to be conducted in 1999 would determine what guidelines to be developed. The decision to create a set of guidelines followed an initial survey of 28 search consultants and 53 advertisers about the agency review process.

United States

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