Abstracts » Business, international

Native Niches: Aboriginal businesses are thriving by marketing their First Nations products and services to native and non-native consumers alike

Article Abstract:

Aboriginal Media Services, Edmonton, handles media buys for all advertisers, native or not. CEO Bert Crowfoot would like to add Pepsi to the list. He would also like to expand the exposure for all advertisers and market their products and services to customers everywhere, not just in Canada. Two companies using the Canadian network of media are Dinawo Sportswear and Casuals and Grey Owl Marketing; the former sells clothing, the latter, wild rice. Crowfoot wants advertisers to realize that advertising to the native consumer is not "ethnic advertising" but is instead a community just like any other.

Media Planning/Goals, Advertising, Advertising and Related Services, New Electronic Marketing, Advertising Activity, Media Use, Account Activity, Advertising services, Article, Aboriginal Media Services

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Heritage Minutes compiled on video

Article Abstract:

CRB Foundation came up with a home video launch in the last week of October 1998 for its Heritage Minutes, which features important historical events of Canada. The video, which is available for C$19.95 at retail stores, presents a documentary on the origins of the project. It is being advertised through CRB Foundation's Web site and displayed on Paragraphe books in Montreal, Canada.

Motion Picture and Video Industries, Video Discs

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