Nielsen Media to Dutch firm

Article Abstract:

Nielsen Media Research Inc has been acquired by publishing firm VNU USA Inc in a $2.7 billion deal expected to benefit both firms. The deal will provide growth opportunities for VNU throughout the media landscape while Nielsen will have the opportunity to expand its core business in Canada, the US and throughout the world. VNU USA is a wholly-owned subsidiary of VNU UV of the Netherlands, an international publishing and information company.

Asset sales & divestitures, Acquisitions & mergers, Market Research Services, Marketing Research and Public Opinion Polling, Nielsen Media Research Inc.

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PR discovers metrics

Article Abstract:

In order to continue as an efficient tool for marketing, public relations needs to assume a more accountable role and provide marketers significant investment returns. Effective measures for evaluating the success of a campaign should be drawn up.

Management dynamics, Advertising, Public Relations Agencies, Public Relations, Public relations services, Industry Overview, Management, Marketing industry, Company business management, Public relations firms

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