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Nunavut markets its authenticity

Article Abstract:

Ellis Teichman Communications of Toronto, Ontario, has conceptualized the first concerted marketing campaign of Nunavut. The campaign, worth about $200,000 to $300,000, targets Canadian travelers seeeking real culture, nature and adventure. The campaign aims to convince travelers that Nunavut is an authentic destination. It makes use of color photographs of scenes in Nunavut with road signs superimposed over the images stating, for example, 'Petting zoo 4.051 KM' and 'Poolside bar 4,127 KM.'

Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001

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Boys and girls goes retro

Article Abstract:

Radio, TV and print ads all over Canada are rolling out the first public image campaign for Boys and Girls Clubs of Canada. The campaign uses humor and exaggeration to make people notice. It consists of one 30-second bilingual TV spot, two 30-second radio spots and two bilingual print ads. The TV ad is set in the 1950s/'60s. The retro approach is aimed at bringing generations together. The campaign is targeted to those that are familiar and unfamiliar with the organization.

Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001

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The Ontario Science Center

Article Abstract:

Ranscombe and Co has been hired by the Ontario Science Center (OSC) to handle its creative and strategy on a project basis. The Toronto, Ontario- based advertising agency was selected from the Advertising Review Board of Ontario's agency pool in late Oct 2000. The center's account was previously held by Harrod and Mirlin/FCB, but personal changes at the ad agency caused OSC to look for a new agency.

Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000

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Subjects list: Canada
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