On the radar
Article Abstract:
The Canadian Tourism Commission conducted a review of its advertising account in 2007, and DDB Canada aimed to retain the contract with the commission. The advertising agency was successful in retaining the CTC account, mainly because of its social media division. The trends in social media are also discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2008
Advertising, Advertising Activity, Parent-to-subsidiary activities, Subsidiary-to-parent activities, Administrative agencies, Government agencies, Subsidiaries, divisions and units
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2008
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Gripping the ad industry
Article Abstract:
Following the winning of the Bell Canada English creative account from Cossette, Grip Ltd. is once again drawing flak from competitors for poaching their top talent.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Personnel administration, Human resource management, Company personnel management, Grip Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Subjects list: Canada, Advertising agencies, Contracts, Contract agreement
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