Abstracts » Business, international

Online book boom

Article Abstract:

Canadian book chains such as Toronto, Ontario-based Chapters Inc and Indigo Books, Music and Cafe are now poised to offer Canadian titles from domestic suppliers in the local currency. This venture is spurred by the success of their US counterparts such as New York, NY-based Barnes & Noble and Amazon.com. It is estimated that during 1998 Canadian consumers' online book purchases were valued at C$10 million and the figure is predicted to attain C$30 million to C$50 million in 1999.

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Do the write thing

Article Abstract:

Now Magazine, an irreverent news and entertainment weekly in Canada, gave ordinary urban Canadians an opportunity to speak their minds in an innovative outdoor campaign. Blank billboards were posted on the streets, urging passersby to 'Speak your mind. We do.' The blank posters were a hit, but also attracted obscene scrawlings that one lessor was forced to pull out the billboards in the subway after only three days.

Periodical Publishers, Periodicals

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Buried in books

Article Abstract:

Canada-based Chapters Inc. used a radio advertising campaign for its national 'Spring Cleaning Event' with the goal of getting people to bring their old books into the store. The customers will receive a C$1 discount coupon for the purchase of a new book and the old books will be donated to Frontier College and its literacy program. The campaign also included some national print ads and some colorful posters.

Advertising, Chapters Inc.

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