Brand health claims coming soon

Article Abstract:

Health Canada will amend the Food and Drugs Act so that Canadian food manufacturers can make claims about the health benefits of their products. Currently, it is only in the US where food manufacturers can make such claims. Among them is Kellogg, which touts the value of psyllium found in its Bran Buds in reducing the risks of coronary heart disease. Food manufacturers will be allowed to make structure-function and risk- reduction claims. Therapeutic claims would be reserved for drug manufacturers only.

Food & Kindred Products, Food Manufacturing, Public affairs

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Online ads need radical change

Article Abstract:

Online marketers make the mistake of bringing a broadcasting mindset to an interactive medium that is the Internet, according to Procter & Gamble marketing executive J. Michael Cleary. He said consumer reactions to TV ads is different from their reactions to banner ads. Consumers generally have less patience with Web ads than with ads on traditional media. He added that this should cue marketers to be more creative and innovative when advertising on the Web.

Retail & services management, Other Services Related to Advertising, Advertising Services NEC

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