Abstracts - faqs.org

Abstracts

Business, international

Search abstracts:
Abstracts » Business, international

Parmalat wants to cream Kraft

Article Abstract:

Parmalat Canada has introduced a new flavored cream cheese in a bid to challenge Kraft Canada's dominant 73.1% market share in Canada. Parmalat's market share in the category is just 22.6%. Data from ACNielsen MarketTrack indicate that the cream cheese segment is worth C$118.7 million for the year ending Jan 29, posting a 6% increase from 1999. Parmalat will promote its new product, Lactantia Ultra Spreadable Cream Cheese, with advertising campaign conducted by Goodgoll Curtis.

Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
Cheese Manufacturing, Cream Cheese

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA


Older skin gets J&J touch

Article Abstract:

The Johnson and Johnson brand of skin care products has introduced a line of moisturizers, body washes and skin cleansers aimed at the adult market. McNeil Consumer Products Co of Ontario, owner of the brand that is well- known for its baby products, targets women 20- to 30-years old with its Johnson and Johnson pH 5.5 product line. Print and transit advertisements have come out and television commercials are scheduled to be broadcast in the middle part of 2000.

Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
Skin Preparations NEC

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA


Viagra spot talks straight to men

Article Abstract:

Pfizer Canada has rolled out two new TV spots for Viagra, as part of the medication's unbranded print campaign. The 30-second spot will appear on network stations airing hockey games or hockey news coverage, while the 60-second spot will run during the day. The commercials feature a man who had just had a physical check-up but is uncomfortable divulging his impotence to the physician. Both spots were created by Toronto-based Taxi Advertising & Design.

Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
Advertising, Genito-Urinary Preps NEC, Genitourinary agents

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA


Subjects list: Canada
Similar abstracts:
  • Abstracts: Heat continues to trouble Europe. Zimbabwe's story is all too familiar. Loquacious former ministers
  • Abstracts: Halifax wants to keep its young. Trimark Investment Management Inc. ...and Trimark wants to trade
  • Abstracts: Bell Mobility listens to the music. Agencythreepointzero teams up with dig. Olay tries word-of-mouth tact
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.
Some parts © 2025 Advameg, Inc.