Pattison Outdoor returns to basics
Article Abstract:
Pattison Outdoor, Canada's second largest outdoor advertising company had in recent times concentrated more on sales and market share than on customer satisfaction. It is now redefining itself as an organization offering quality, service and value for money to its clients.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Services information, Services, Customer relations
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Clear Channel Outdoor-establishing new standards
Article Abstract:
Clear Channel Outdoor has tied up with the CBC to launch CBC Express, an exclusive TV network at the Lester B. Pearson International Airport, Toronto, Canada. Besides this, it has won the Transit Shelter concession in Ottawa and has a large presence in mall media.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
United States, Television Broadcasting, Television broadcasting stations, Alliances, partnerships, Licensing/Sales Agreements, Television broadcasting industry, Cooperative agreement for product marketing, Alliances and partnerships, Marketing agreements, CBC English Canada, Clear Channel Outdoor Holdings Inc.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Canada, Marketing industry, Outdoor advertising
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