Pay as you play
Article Abstract:
In this report a panel consisting of four leaders of small and globally affiliated advertising agencies discuss the evolution of agency remuneration. They evaluate the remuneration methods of their respective agencies, the related issues of each method, the mechanisms adopted by them to ensure full transparency, and the trends in the last few years.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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If Mr. Bush goes to war
Article Abstract:
The author examines the impact on Canada's advertising industry in the event there is a U.S.-led invasion of Iraq. Topics include interviews with top executives of Canadian companies and their forecasts.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
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Putting the $ in stunts
Article Abstract:
The event marketing strategy and evaluating its effectiveness on desired results is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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- Abstracts: Back to the Gulf. Patrolling the southern skies. At his request
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