Payment by results: executive summary
Article Abstract:
Payment by results (PBR) is a system of advertising agency remuneration is a system whereby the agency's cost are paid and an additional payment is granted to the agency when predetermined goals are met.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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PBR best practices
Article Abstract:
Article contains excerpts from the new ICA report on what marketers and agencies are doing right at the moment to put incentive-based compensation (IBR) into practice.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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Canada's top media buying companies
Article Abstract:
The article ranks media buying companies from one to nine. This is the year when advertisers ar curtailing spending.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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