NS Power enters new Emera
Article Abstract:
NS Power Holdings has renamed itself as Emera in an effort to publicize itself as a diversified energy and services company. The "e" in Emera stands for energy, "mer" is French for sea while "era" represents current timing. An ad campaign aimed at investors, shareholders, customers and employees was launched in mid-July and will run until September. The campaign will include print and magazine ads, Web banner ads and TV banner ads in the Atlantic region.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Joint promo for pork producers
Article Abstract:
Pork producers are launching a concerted national and provincial retail marketing campaign that will brand February as Canadian Pork Month. The campaign is aimed at improving demand during a period when sales are usually minimal and supply volume is high. With support from grocery stores, the marketing effort intends to emphasize pork's taste, versatility and nutritional value.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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