Pillsbury pops off a Pizza Pops promotion

Article Abstract:

Pillsbury Canada of Markham, Ontario, had worked with Azimuth Marketing of Toronto to develop "More Music Stuff" CD to be marketed at Music World, as part of the Pillsbury Pizza Pops "More Stuff" campaign. The company also came up with a "More Stuff to Win" contest in which it will award $10,000 worth of Sony and IBM equipment and 50,000 free CDs to winners. Customers purchasing one of the 1.5 milllion specially marked packs of Pizza Pops will be entitled to a $5 discount on selected CDs and $5 off the Pizza Pop "More Music Stuff" compilation CD. Pillsbury hopes to see a 10% to 15% rise in sales during the months of promotion.

Advertising Activity, Campaign Launched, Canned, Dried & Frozen Foods, Fruit and Vegetable Preserving and Specialty Food Manufacturing, Food, Article, Pillsbury Canada, Azimuth Marketing

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Diary of a junketeer

Article Abstract:

Kia Canada introduced the Sportage SUV model to the press through a 'ride and drive' event participated by automobile journalists. The main activity was a rally race/scavenger hunt that took the participants from four-lane highways to gravel roads through the small towns of Quebec. These activities are expensive but carmakers resort to them since a good or a bad press review can make or break car sales. The participants noted that the Sportage was having a hard time negotiating through the hills but the overall impression was about the positive value of the car.

Automobile Manufacturing, Foreign-Make Autos, Foreign cars, Kia Canada

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Auto marketers adopt P&G thinking

Article Abstract:

Two of the Big Three automakers in Canada have launched programs to refocus their brands and reduce the number of models to increase the efficiency of their advertising dollars. Ford Motor Co of Canada Ltd of Oakville, Ontario, will drop the Mercury and Lincoln names from its dealerships and rebrand them under the Ford name effective Oct 1. 2000. Meanwhike, Chrysler Canada of Ontario will drop the Plymouth name and reduce Dodgo to trucks and the Viper sports car.

Motor Vehicles, Automobile and Light Duty Motor Vehicle Manufacturing, Ford Motor Company of Canada Ltd.

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