Pore wars

Article Abstract:

Cosmetic manufacturers such as Biore, Lever Pond's and Johnson and Johnson (J and J) are competing for market share of the facial care category through aggressive marketing campaigns. Biore, for example, launched a strong sampling promotion to retain its number-one share of the pore-strip market. On the other hand, Pond's spent more than a million dollars on its pore-strip advertising in 1998 with transit and print advertisements, while J and J unveiled its Clear and Clear pore strips in Nov 1998, as an addition to its line of acne-care products.

Marketing procedures, Pharmaceutical Preparation Manufacturing, Antiacne & Antiseborrheic Preparations, Antiacne agents

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Money moves made easy

Article Abstract:

The online banking market in Canada is a relatively small but growing category. Large banks and upstart branchless banks such as Citizen's Bank and ING Direct, face the challenge of expanding the market and its demographic horizons. A recent study by a Toronto, Canada-based market research firm Canadian Facts, shows around 45% of Canadians have a personal computer at home and 8% of the population signed up for online banking services. Research Director Rhonda Grunier added that the demographics of users are characteristicaly male and upscale.

Market information - general, Industry Market Data, All Other Information Services, Demographics, Home Banking Service, Home banking, Article

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Perking up

Article Abstract:

Advertising agencies should learn how to handle their creatives properly to keep them in their companies. What initially attracts creatives to a company are a company's reputation, the status of the clients and the size of the accounts. However, the non-salary perks such as themed Christmas parties and recreational facilities help a lot in retaining them. An additional benefit is a good living environment as opposed to just a working environment by ensuring that employees have the right eating habits and are comfortable.

Advertising Agencies, Personnel administration

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