Program metrics
Article Abstract:
The process of using program metrics statistical tool of measuring the effect of loyalty programs on customer satisfaction is presented.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Models, Measurement, Customer satisfaction, Statistics, Statistics (Data)
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Loyalty increase revenue
Article Abstract:
The direct relation between customer loyalty and firm's revenues is proved.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Revenue
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Prevalence
Article Abstract:
The increasing usage of customer loyalty programs worldwide is discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Forecasts, trends, outlooks, Forecasts and trends, Market trend/market analysis
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
User Contributions:
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Subjects list: Canada, Evaluation, Loyalty programs (Marketing), Management, Customer loyalty, Company business management
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