Publicity points

Article Abstract:

Details of an initiative from the Canadian Public Relations Society, to create a standard for measuring returns on investment in Public Relations, are presented.

Author: Rendon, Paul-Mark
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Public affairs, Venture Analysis, Company investment, Investments, Business enterprises, Company public relations

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Telltale metrics

Article Abstract:

Canadian Public Relations Society's new tool for measuring returns on public relations budget, called the media relations rating points system, is discussed.

Author: Rendon, Paul-Mark
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Product standards, safety, & recalls, Standards

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Tackling PR's value challenge

Article Abstract:

Challenges present in the measurement of returns on public relations and public relations' long-term intangible benefits are discussed.

Author: Laing, Andrew
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006

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Subjects list: Canada, Economic aspects, Measurement, Public relations, Finance, Company financing
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