ROMANIA: BBAG TAKES OVER LEADING BEER GROUP
Article Abstract:
Through its subsidiary Brau Union, Austria's biggest drinks group, Linz-based Osterreichische Braubeteiligungs-AG (BBAG) has bought three breweries from Romanian Brewery Holdings Limited (BHL). By taking over Bere Miercurea-Ciuc, Grivita International and Haber International, BBAG doubles its market share in Romania to 36%. BHL, which is backed by three British investment companies, acquired the three breweries three years ago. In year 2000 the three breweries are expected to sell about 2.4mn hl of beer (up from 2mn hl) and generate a turnover of US$ 83.5mn (up from US$ 68.3mn). Synergies are expected to lead to cost savings of 3-5% of turnover in raw materials, marketing and logistics. BBAG, which already had four breweries in Romania, is to spend about EUR 25mn on expanding production capacities in Romania. The group will focus mainly on the local brands Ciuc, Gambrinus, Goldenbrau, Hargitha, Hartagena and Silva, but also the Austrian labels Kaiser and Gosser are to be offered in Romania, where annual beer consumption amounts to about 11.3mn hl. The market is forecast to grow at an annual rate of 4% by year 2005. With the present acquisition, BBAG catches up with Heineken in its pursuit to become the leading beer group in Central Europe, but remains behind South African Breweries.
Publication Name: Presse
Subject: Business, international
ISSN:
Year: 2000
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POLAND: AUSTRIAN BBAG PLANNING MORE ACQUISITIONS
Article Abstract:
Osterreichische Braubeteiligungs-AG (BBAG)
Publication Name: Presse
Subject: Business, international
ISSN:
Year: 2000
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POLAND: AUSTRIANS GET WARSAW BREWERY
Article Abstract:
The Polish ministry for the interior has approved the acquisition of the Krolewskie brewery in Warsaw by the Polish subsidiary of Austrian BBAG/Brau Union.
Publication Name: Presse
Subject: Business, international
ISSN:
Year: 2001
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