Radio, radio
Article Abstract:
Adult Contemporary (AC) remains the top radio format in share of total hours of listening in Canada's leading 12 markets based on a spring 2000 survey. However, AC's share of 26.8% declined from 28.4% in spring 1999 and 31.8% in spring 1998. This drop reduced AC's lead in half to five share points over its nearest rival, News/Talk. Likewise, News/Talk's share fell to 21.75% from 23.4% in spring 1999. On the other hand, Contemporary Hit Radio's share increased to 18.9% in spring 2000 from 12.4% in spring 1998, becoming the third most popular format.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Perrier pours it on
Article Abstract:
The Perrier Group has a 68.4% share of Canada's sparkling water industry through its flagship Perrier brand, at 40.8%; Montclair, at 25.6%; and San Pellegrino at 2%. The Perrier brands would soon be sold in plastic bottles as part of a brand overhaul. Private-label brands also increased their market share to 24.1% for the 52-week period ending Mar 24, 2001. There are more than 100 sparkling water brands sold in Canada but most are small European brands that are imported and sold by specialty food stores.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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Agency family trees
Article Abstract:
Most of the leading companies in marketing communications services are owned by multinational holding companies. Charts are presented to show the holdings of the multinationals in Canada.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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