Regulation of environmental marketing claims: a comparative perspective
Article Abstract:
Issues in environmental marketing claims and consumer behavior are presented and discussed. Studies show that consumers lack an understanding of the terminology used in green marketing and remain skeptical of such claims, implying a strong support for federal regulation of the industry. There is, therefore, a need for a way to assess such claims from the public's perspective. Environmental marketing practices and regulation in the US and Australia are analyzed.
Publication Name: International Journal of Advertising
Subject: Business, international
ISSN: 0265-0487
Year: 1995
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Weil, Gotshal claims "business as usual" after loss
Article Abstract:
Weil, Gotshal & Manges has lost four partners, including one of its founders Maurice Allen, to the London office of global law firm White & Case, which is also recruiting other partners in its bid to augment its acquisition finance expertise.
Publication Name: Acquisitions Monthly
Subject: Business, international
ISSN: 0952-3618
Year: 2000
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Claims Direct claims innocence
Article Abstract:
Issues are presented concerning the poor performance of the personal injury specialist company Claims Direct following an investigation by the Lord Chancellor's Department and the Department of Trade and Industry.
Publication Name: Acquisitions Monthly
Subject: Business, international
ISSN: 0952-3618
Year: 2001
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