Repeated choosing increases susceptibility to affective product features
Article Abstract:
A research demonstrates that repeated active choice-making increases consumers' susceptibility to salient affective product features and shows that affective features influence product choice more after a series of active product choices than after a series of compliances with purchase instructions. Results suggest that repeated choice depletes self-control resource strength, in that repeated choosing delivers consumers vulnerable to the temptation of emotionally laden product features.
Publication Name: International Journal of Research in Marketing
Subject: Business, international
ISSN: 0167-8116
Year: 2006
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Estimation of posterior probabilities of consumer situational choices with neural network classifiers
Article Abstract:
A new study describes how neural networks can be utilized to estimate posterior probabilities of consumer situational choices.
Publication Name: International Journal of Research in Marketing
Subject: Business, international
ISSN: 0167-8116
Year: 1999
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Estimation bias in choice models with last choice feedback
Article Abstract:
A new study analyses alternative methods for choice models with last choice feedback.
Publication Name: International Journal of Research in Marketing
Subject: Business, international
ISSN: 0167-8116
Year: 1999
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