Repeated choosing increases susceptibility to affective product features

Article Abstract:

A research demonstrates that repeated active choice-making increases consumers' susceptibility to salient affective product features and shows that affective features influence product choice more after a series of active product choices than after a series of compliances with purchase instructions. Results suggest that repeated choice depletes self-control resource strength, in that repeated choosing delivers consumers vulnerable to the temptation of emotionally laden product features.

Science & research, Market Survey Techniques, Analysis, Self-control, Self control, Market surveys

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Estimation of posterior probabilities of consumer situational choices with neural network classifiers

Article Abstract:

A new study describes how neural networks can be utilized to estimate posterior probabilities of consumer situational choices.

Usage, Computer networks, Neural networks, Consumer behavior

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Estimation bias in choice models with last choice feedback

Article Abstract:

A new study analyses alternative methods for choice models with last choice feedback.

Observations, Marketing research, Market research

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