Rest in peace, ROP
Article Abstract:
Use of new advertising campaigns in magazines designated to suit the needs of both advertisers and readers is discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Advertising and Related Services, Magazine Advertising, Methods, Advertising campaigns
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Blowing up the brand
Article Abstract:
The innovative outdoor poster advertising campaign used by sports apparel giant Nike in Vancouver city is discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Advertising Activity, Footwear, except rubber, not elsewhere classified, Outdoor advertising services, Outdoor Advertising, Display Advertising, Usage, Nike Inc., Advertising, Athletic shoe industry, NKE, Posters
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
User Contributions:
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Time to get active?
Article Abstract:
The importance of brand equity in marketing industry is discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Marketing industry, Industry forecasts, Brand equity
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Management, Canada, Forecasts and trends, Market trend/market analysis, Company business management
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