SPAIN: PROMODES LAUNCHES REFLETS DE FRANCE

Article Abstract:

Promodes has launched 21 products from its Reflets de France range in Continente hypermarkets, representing a total of 70,617 consumer sales units, as of 8 February 1999. The initial results show widely disparate developments depending on the products. Although biscuits, meat paste, rillettes and terrines have been highly successful - 80% had sold as of 8 February 1999, other products have been clearly less popular, such as armagnac, with 9.84% of the quantity sold as of 8 February 1999, pastis with 18.1%, and Basque-style chicken, with 12.73%. The quantity of French products handled by Continente is expected to continue to increase. In 1998, Continente imported FFr 528mn worth of French products directly from France.

Retail Trade, Promodes S.A., Continente

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FRANCE: ECR'S STAKES

Article Abstract:

According to ECR France, Efficient Consumer Response (ECR) is gaining ground in France. ECR France emphasises that distributors are suppliers are now ready to collaborate in order to optimise the supply chain. The economic stakes of ECR explain this basic trend. Optimisation may mean savings of about FFr 2bn on the supply chain, by reducing stocks and decreasing the cost of the industry-commerce interface. According to ECR France, the shared supply management, the definition of joint planning and joint forecasts are the principle directions which make it possible to improve global management of the supply chain.

Use of materials & supplies, ECR France

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FRANCE: CAMPAIGN FOR EQUITABLE TRADE

Article Abstract:

Max Havelaar in collaboration with the Okapi magazine has launched a campaign to make people aware of equitable commerce. This campaign targets those 10 to 15 years old, and aims to encourage adolescents to take action concerning supermarkets and hypermarkets. Two post cards have been inserted into Okapi magazines. One congratulates the manager of a store if it carries an equitable coffee product, and if the store does not yet sell such a product, the other card informs the store manager of sender's disappointment.

Grocery stores, Roasted coffee, Coffee and Tea Manufacturing, Public affairs, Variety stores, Coffee (Beverage)

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