SQUASH-KAMPAGNE KOMMER STARKT IGEN
Article Abstract:
The TV ad campaign for the orangeade Tuborg Squash was a success in Denmark in 1997, and now Coca Cola Beverage Holding, which is partly owned by Tuborg/Carlsberg, is to relaunch the campaign. According to a poll, made by Greens Analyseinstitut for the paper, 39.9% of consumers say the campaign has had some effect, and 13.5% prefer Tuborg Squash to other brands thanks to the campaign. The paper writes that the problem is that Tuborg Squash targets that same niche as Fanta, which is another brand of Coca Cola Beverages Holding's. According to the poll, 55% drink orangeades; 27.7% of whom prefer Tuborg Squash and 10.6% Fanta.
Comment:
Is to relaunch TV ad campaign for the orangeade Tuborg Squash in Denmark
Publication Name: Boersen
Subject: Business, international
ISSN:
Year: 1998
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DANISCO VIL SATSE PA GEN-ENZYMER
Article Abstract:
The Danish company Danisco Ingredients is planning to start producing gene-modified bakery enzymes. MD Leif Kjaergaard expects that Milj styrelsen, the Danish environment authority, will approve the project next week, and the company will start production as soon as possible. Production will be based on so-called GMO technology, which is expected to become a major business area for the Danisco group in the future.
Comment:
Plans to start producing gene-modified bakery enzymes after receiving project approval from Danish environment auth next week
Publication Name: Boersen
Subject: Business, international
ISSN:
Year: 1998
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