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Business, international

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Sampling amid diversity

Article Abstract:

Market research services firms are advised to consider the rapidly changing cultural diversity of Canada. In the time that elapsed since the 1996 census, nearly a million immigrants have become part of the country's population. Such a population infusion has resulted in a more dynamic and diverse environment but has also brought a need for increasing sophistication in market sampling programs. Market researchers should consider such differences as cultural and dietary when implementing such programs.

Author: Mudie, David
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
Canada, Services information, Marketing Research and Public Opinion Polling, Market Research Services

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Podcasting: not dead after all

Article Abstract:

Edison Media R esearch reported that over 32 million individuals have listened to a p odcast, proof that the sector is a good venue for marketers. Podcast c ontent providers such as ESPN, sign deals with advertisers in sponsoring their shows. The trends in podcasting, such as releasing content on iTunes, are examined.

Author: Hampp, Andrew
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2008
United States, Sales & consumption, Financial management, Advertising, Finance, Technology application, Marketing industry, Company financing, Market size, Podcasting

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