Sampling amid diversity

Article Abstract:

Market research services firms are advised to consider the rapidly changing cultural diversity of Canada. In the time that elapsed since the 1996 census, nearly a million immigrants have become part of the country's population. Such a population infusion has resulted in a more dynamic and diverse environment but has also brought a need for increasing sophistication in market sampling programs. Market researchers should consider such differences as cultural and dietary when implementing such programs.

Canada, Services information, Marketing Research and Public Opinion Polling, Market Research Services

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Podcasting: not dead after all

Article Abstract:

Edison Media R esearch reported that over 32 million individuals have listened to a p odcast, proof that the sector is a good venue for marketers. Podcast c ontent providers such as ESPN, sign deals with advertisers in sponsoring their shows. The trends in podcasting, such as releasing content on iTunes, are examined.

United States, Sales & consumption, Financial management, Advertising, Finance, Technology application, Marketing industry, Company financing, Market size, Podcasting

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