Abstracts

Business, international

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Segmenting police 'customers' on the basis of their service quality expectations

Article Abstract:

Police 'customer' service performance expectations can be divided into specific demographic groups. When customers are grouped accordingly, police service supervises activities to increase both resource expenditure and service performance, while reducing service deficiencies. The service quality expectations has proven the efficiency of segmenting customers.

Service Industries, Evaluation, Demographic aspects, Police, Police officers, Employee performance appraisals, Performance appraisals

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Service quality in public services as a segmentation variable

Article Abstract:

The impact of quality of service on market segmentation of public services is analyzed. The role of perceived service quality in evaluating marketing efforts is also discussed.

Marketing procedures, Product quality, Spain, Targets & Markets, Market segmentation, Municipal services, Support services, Target marketing

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Understanding customer role and its importance in the formation of service quality expectations

Article Abstract:

Customer service quality and customer satisfaction are evaluated through an expectation formation model.

Australia, Customer Relations, Statistical Data Included, Research, Customer satisfaction

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