The power of power in supplier-retailer relationships
Article Abstract:
Martin Hingley in his paper makes key observations about power and role accorded to it in the relationship marketing literature. The relationship marketing view sees power as alien to effective relationships, a negative cooperation, and as the antithesis of trust.
Publisher: Elsevier B.V.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2005
United Kingdom, Management dynamics, Management, Company business management, Vendor relations
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2005
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Capabilities as marketable assets: a proposal for a functional categorization
Article Abstract:
The functional categorization in analyzing asset values in competitive markets is discussed.
Publisher: Elsevier B.V.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2006
United States, Regulation, Licensing, and Inspection of Miscellaneous Commercial Sectors, Asset Valuation & Distribution, Methods, Usage, Evaluation, Competition (Economics), Asset valuation, Categories (Mathematics)
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
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