Services branding: revealing the rhetoric within retail banking
Article Abstract:
This article examines the current branding practices of retail financial services. The need of consumer-centered process-driven approach for better markets is also emphasized.
Publisher: Frank Cass & Company Ltd.
Publication Name: The Service Industries Journal
Subject: Business, international
ISSN: 0264-2069
Year: 2007
Commercial Banks, Commercial Banking, Retail Banking Services, Retail banking, Brand image
Publication Name: The Service Industries Journal
Subject: Business, international
ISSN: 0264-2069
Year: 2007
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Client loyalty and defection in the corporate legal industry
Article Abstract:
The factors influencing corporate client loyalty in UK law firms are discussed.
Publisher: Frank Cass & Company Ltd.
Publication Name: The Service Industries Journal
Subject: Business, international
ISSN: 0264-2069
Year: 2004
Legal services, Law firms
Publication Name: The Service Industries Journal
Subject: Business, international
ISSN: 0264-2069
Year: 2004
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Marketing performance and business risk in acutecare health trusts - a new comparative approach
Article Abstract:
The operations of the health care industry in the UK is discussed.
Publisher: Frank Cass & Company Ltd.
Publication Name: The Service Industries Journal
Subject: Business, international
ISSN: 0264-2069
Year: 2000
Trusts, Funds, Trusts, and Other Financial Vehicles, Industry Overview, Health care industry, Trusts and trustees, Trustees, Trusts (Law)
Publication Name: The Service Industries Journal
Subject: Business, international
ISSN: 0264-2069
Year: 2000
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Subjects list: United Kingdom, Management, Marketing, Company marketing practices, Company business management, Customer relations
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