Shareholders nervous as Olivetti redoubles PC effort

Article Abstract:

Olivetti is planning to launch 26 new personal computers as part of a plan to boost business at its computer division. The division is to be spun-off in January 1996 to create Olivetti Personal Computers, and it is expected to go into the black in 1996. The move has affected share prices, which have now fallen by 20% over the last few months. Shareholders are expecting to be hit with a cash call.

Management, Microcomputers, Product introduction, Olivetti S.p.A.

---

IBM sponsors program globally on satellite TV networks

Article Abstract:

Computer company IBM Corp. is the global sponsor of a 30-minute TV series focusing on the way technology is changing people's lives. The weekly program, called Scan, is aimed at satellite TV networks and will appear on NBC channels throughout the world. The whole of the advertising time within the program will be devoted to IBM products.

Computers, Electronic Computer Manufacturing, Telephone communications, exc. radio, Satellite Telecommunications, Satellite TV Communications, Usage, International Business Machines Corp., IBM, Advertising, Television advertising, Direct broadcast satellite television, Satellite television

---

Apple Computer shifts from global to regional marketing

Article Abstract:

Apple Computer is to change to a regional marketing structure from its current global structure. It will focus on Europe, the Americas and Japan/Asia. It has already introduced a market segmentation strategy focusing on home, education, small business, publishing and advertising.

AAPL, Apple Inc.

Similar abstracts:

• Abstracts: You deserve a little luxury. Cellulite cures: what works, what doesn't
• Abstracts: The curse of natural resources. The power of money
• Abstracts: Market background: consumer lifestyles: transport: road. Market background: consumer lifestyles: leave entitlement
• Abstracts: Management teams feel the heat. Compact timetable puts deal on the record
• Abstracts: The evolution of a new business culture. Competition's fierce on the Nordic front

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.