Shopping for buyers of product development expertise: how video games developers stay ahead
Article Abstract:
Product development and marketing strategies that are practised in the video game industry, to stay ahead of competiton, are analyzed.
Publisher: Elsevier B.V.
Publication Name: European Management Journal
Subject: Business, international
ISSN: 0263-2373
Year: 2006
Forecasts, trends, outlooks, Product Development, Market Research & Product Development, Forecasts and trends, Market trend/market analysis, Industry forecasts, Time to market
Publication Name: European Management Journal
Subject: Business, international
ISSN: 0263-2373
Year: 2006
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HRM practices in the video game industry: industry or country contingent?
Article Abstract:
Impact of video game companies' human resource management strategies on the performance of these companies is analyzed.
Publisher: Elsevier B.V.
Publication Name: European Management Journal
Subject: Business, international
ISSN: 0263-2373
Year: 2006
Business Personnel Management, Methods, Human resource management
Publication Name: European Management Journal
Subject: Business, international
ISSN: 0263-2373
Year: 2006
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What can we learn from the video games industry?
Article Abstract:
Management and marketing strategies that can be adopted from the video game industry are discussed.
Publisher: Elsevier B.V.
Publication Name: European Management Journal
Subject: Business, international
ISSN: 0263-2373
Year: 2006
Publication Name: European Management Journal
Subject: Business, international
ISSN: 0263-2373
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Marketing, Video game industry, Video games industry, Company marketing practices, Management, Company business management
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