So you want to be ethical
Article Abstract:
Tips for marketers, on how to win the confidence of consumers once the brand image of the product is scarred, are presented.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Management dynamics, Management, Practice, Customer loyalty, Company business management, Marketing executives, Brand image
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Ethics & marketing
Article Abstract:
The influence of ethical factors on modern marketing strategies is examined.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Evaluation, Ethics, Modern, Modern ethics
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
User Contributions:
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The upside of ethics
Article Abstract:
Ethical aspect in modern marketing management concepts is evaluated.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Marketing Management, Administration of Marketing
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Canada, Marketing, Ethical aspects
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