Speaking Anglo
Article Abstract:
The marketing strategies being adopted by Canada's largest financial co-operative Desjardins Group in an effort to reach out to the Anglophone and ethnic market in Quebec and convince them into joining their credit union are discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Management dynamics, Financial Services, Finance and Insurance, DEPOSITORY INSTITUTIONS, Targets & Markets, Methods, Management, Financial services industry, Company business management, Target marketing
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Quebec bolsters tourism industry
Article Abstract:
Tourism Quebec has used Celine Dion's hit, "Let's Talk About Love" in TV ads showing summer scenes of Quebec. Hopefully this advertisement will boast tourism in Quebec, which plummeted after the Islamic terrorist attacks on the US.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
International Affairs, Marketing/Advertising Methods, Travel Promotion (Govt), Tourism promotion
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Quebec
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