Systematic management of differential advantage: a case study from the chemical industry

Article Abstract:

Despite the acknowledged importance of differential advantage, there is a paucity of guidance concerning its management. This study provides insights into the nature of differential advantage in terms of the concept of marketing assets and offers a framework for its management. The procedures are applied in the context of an international chemical company, although the framework has more general applications. Several modifications to the approach are suggested in the light of this experience. (Reprinted by permission of the publisher.)

Case studies, Competition (Economics)

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The Euro: operational hype or strategic relevance?

Article Abstract:

The introduction of the Euro in itself is not strategic from a corporate point of view. However, it is possible for firms to make the Euro strategic within the framework of managing the overall European strategy process. The introduction of the Euro should not have had an impact on an individual company's approaches to how it manages the challenges of competing in an evolving European market. All companies must constantly re-assess their industry and position within it.

Management Policy & Goals, Economic aspects, European Monetary System, Strategic planning (Business), Goal setting

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Dow's journey to a knowledge value management culture

Article Abstract:

Dow Chemical Co. has sought to develop a strategy for managing its intellectual assets. The company has been involved in studying Intellectual Capital Management for some five years and has gained a number of insights. Benchmarking plays an important role in this process and the company has had to understand the concept of visualizing intellectual capital. The strategy involves a commitment from top management and an input from staff throughout the company.

Dow Chemical Co. (Midland, Michigan), DOW

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