TV+Net=?
Article Abstract:
Television advertising faces future challenges with the threat or promise of television and Internet convergence. Some of the issues that are expected to have important impact on the medium include the question of limits to Web television, the suitability of the current system on audience measurement, or the need to develop a new system in a converging environment, the future of prime time, and the differences between today's television and tomorrow's television.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Our radio doesn't suck
Article Abstract:
Canada is ahead of the US when it comes to radio advertising but Canadians do not seem to notice this. Among Canada's notable radio ads are Young & Rubicam's 'Dr Proctor' for H&R Block. 'Dr Proctor' won a gold medal at the the New York Festivals and was adjudged as the best radio commercial by 'Advertising Age.' Another one is the 'Support Group' spot for Toshiba Copier from Promanad Communications, which won a gold trophy in London and gold Mobius in Chicago.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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Larger than life
Article Abstract:
The Montreal newspaper La Presse has launched an innovative outdoor campaign in subways in the summer of 1999. The campaign, which was developed by PublicisBCP, featured life-size characters that were glued on the walls in unusual, but high-traffic locations such as major staircases and large corridors. The characters, included a musician, a clown, a woman with a puppy, a racing car drivers, a construction worker, a policeman and Marilyn Monroe.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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