TV moment
Article Abstract:
The unique marketing campaign of the Pontiac division of General Motors of Canada is discussed. Decoders were distributed to households in Quebec and through advertisements and viewers could confirm whether their decoders had won them a Pontiac.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
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A sponsorship juggernaut
Article Abstract:
The refreshing advertising campaigns created by Loto-Quebec's marketers that have transformed the company into one of the most popular event sponsors in Quebec are discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
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Peladeu's platform power
Article Abstract:
Quebecor Media chief executive Pierre Karl Peladeau's marketing strategy that saw the domination of the company in media is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
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