Taking the high road
Article Abstract:
Bell Canada's Sympatico Portal Div. sees a large marketplace for its high-speed Internet services, and it is developing its marketing in response to the behavior of customers. The company's marketing approach is reducing churn rates of customers and is also attracting new subscribers.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
User Contributions:
Comment about this article or add new information about this topic:
Working overtime
Article Abstract:
The success achieved by the beaver pair, Frank and Gordon, in bringing recognition and building brand image for Bell Canada is described. The beaver duo was introduced by Bell as a part of its marketing campaign.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
That rings a bell
Article Abstract:
The development of Bell Mobility's marketing campaign for the Western Canadian marketplace is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Tampering with the Nikkei. THe machine is stalled. Take the A-train: Japanese Government prepares rail listing
- Abstracts: Navigating the shake-up. Managing in Asia. The son also rises
- Abstracts: Making the whole world listen. Riding out a storm. Hubble bubble, toil and trouble
- Abstracts: A shot in the arm. Have pigs been infected. Fighting back
- Abstracts: Blue chip in the red. Spending power. Turning back the clock