Technology and the sales force
Article Abstract:
Research into sales force automation are given. This article addresses several key sales force issues regarding automation and addressed as successful characteristics in the implementation program.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2001
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Redesigning physical layout for increased efficiency
Article Abstract:
Research into store design and layout is given. Using a case study, key issues are addressed and resolved to increase productivity and reduce total costs.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2001
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The loss leader is a turkey: targeted discounts from multi-product competitors
Article Abstract:
Use of price discrimination through targeted discounts as a means to increase sales by multi product firms is analyzed.
Publication Name: International Journal of Industrial Organization
Subject: Business, international
ISSN: 0167-7187
Year: 2006
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