Teed up to win

Article Abstract:

Competition has heated up in Canada's golf equipment market with the entry of Golf Town and the resurgence of Calgary-based Nevada Bob. Golf Town is running full-page ads on the Globe and Mail while Nevada Bob's has its own campaign. Golf Town's flagship store in Scarborough, Ontario, sells everything from Callaway drivers to the latest shirt from Nike. On the other hand, Nevada Bob's has a fragmented retail strategy, with some stores being run as franchises and others as company-owned. However, the company is relying on its strong reputation with consumers, having the most-recognized brand in golf retail.

Sporting and Athletic Goods Manufacturing, Golf Equipment, Golf Town

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Road trip

Article Abstract:

Insurance Corporation of British Columbia (ICBC) is the only North American insurer that combines insurance with road safety. ICBC's 'You wouldn't walk/swim/shop this way - why would your drive this way?' TV spots have been well received by Canadian for portraying speeding, aggressive driving and auto crime in a humorous manner. The TV spots won the Marketing Award for new ads and in the 1999 Bessies for the commercial 'Walking.'

Direct Property and Casualty Insurance Carriers, Auto Insurance, Automobile insurance, Insurance Corporation of British Columbia

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